Author Archives: Nabila Rahhal

What’s in a nationality?

Walk into most restaurants serving sushi in Lebanon and you will almost certainly not see a local rolling up your makis. Though the majority of sushi chefs in Lebanon hail from the Philippines, Vietnam or Thailand, there are two or three restaurants that boast Japanese chefs preparing your Japanese meal. Restaurant owners Executive spoke to

Sushi nation

Back in 2003, T-shirts with the slogan: “Sushi: Traditional Lebanese Dish” were spotted being worn by young fashionistas across Beirut, illustrating the glowing success of this staple Japanese dish in Lebanon. Thirteen years later and the Lebanese passion for sushi does not seem to be ebbing away. On the contrary, the estimated number of restaurants

Making an exhibition

Hospitality Services, an event management and publications company, was launched in 1993 by Nouhad Dammous and his daughter Joumana Salame. The company’s first event was HORECA, a trade exhibition for professionals in the hospitality sector. Hospitality Services, which today has a team of 30 employees, created a trade publication, Hospitality News, a few years after

The Upscale Experience

It seems Lebanese restaurateurs will be forever enamored with downtown Beirut, despite the roller coaster ride the area has put them through. It all started in the 1950s when the Burj area was buzzing with fashionable people and restaurants, only to be destroyed by the Civil War. Following the reconstruction of Downtown in the early 2000s,

Not for sale

They’re everywhere. Whether on the side column of that article you’re reading on your phone screen, on the billboards surrounding you on your morning commute or blaring out of your radios and TV screens. Advertisements are simply unavoidable. These promotional messages often fade into the background, save for the memorable ones with a creatively delivered

Advertising alcohol: the business of selling responsibly

Just like all commodities, alcohol revenues are significantly impacted by successful branding and marketing campaigns. When well-crafted advertisements are relatable to consumers, these promotions ultimately influence their perceptions and increase the product’s popular appeal.    Marketing budgets Alcohol distributors Executive spoke to say that Lebanon, in comparison to other countries in the region, is an

Toasting a good year

Despite some difficulties attributed to the region’s unstable geopolitical situation in 2015, the major Lebanese global spirits distributors nonetheless had cause to celebrate a generally successful year. Last year saw increased consumption of some key alcohol categories among Lebanese as well as some changing trends in drinking habits which worked in the interests of these

Growth amid the thorns

Retailers in Lebanon have been faced with challenging circumstances for the past four years. Regional turmoil that began with the war in Syria has been pushing tourist numbers down, and the remaining clientele – those residing in Lebanon – have decreased purchasing power compared to the visitors who were so common a few years ago.

Adaptation skills

Over the past few years, it has become common to hear many Lebanese retailers share their woes on dwindling sales as customers bypass the city’s luxury brand stores in a rush to the best sales or promotions. While these retailers are not complaining without reason, it seems they have done well in adapting to the