Author Archives: Nabila Rahhal

Farming for the future

Farming for the future

Entrepreneurship in Lebanon is typically associated with technology – generally app development or a high tech startup – but is rarely associated with farming and agriculture. Yet, within the agriculture sector, there is a rising number of business people who deserve to be labelled as entrepreneurs. They are introducing new and unusual food products to

Growing an organic Lebanon

Rooted in a 2007 project to grow organic fruits and vegetables at the Massoud family farm in Batroun, North Lebanon, for their own consumption and distribution to relatives and friends, Biomass has since become one of Lebanon’s biggest producers and distributors of organic products. Soon after establishing the company, the Massouds found that their farm

Lebanon: land of plenty?

Based on our geography textbooks, Lebanese school students grow up learning that Lebanon has a strong agriculture sector with practically each region excelling at growing a certain type of fresh produce – from the citrus fruits in Sidon and Tyre to the olives in Koura, North Lebanon and South Lebanon to the many crops in

What’s in a nationality?

Walk into most restaurants serving sushi in Lebanon and you will almost certainly not see a local rolling up your makis. Though the majority of sushi chefs in Lebanon hail from the Philippines, Vietnam or Thailand, there are two or three restaurants that boast Japanese chefs preparing your Japanese meal. Restaurant owners Executive spoke to

Sushi nation

Back in 2003, T-shirts with the slogan: “Sushi: Traditional Lebanese Dish” were spotted being worn by young fashionistas across Beirut, illustrating the glowing success of this staple Japanese dish in Lebanon. Thirteen years later and the Lebanese passion for sushi does not seem to be ebbing away. On the contrary, the estimated number of restaurants

Making an exhibition

Hospitality Services, an event management and publications company, was launched in 1993 by Nouhad Dammous and his daughter Joumana Salame. The company’s first event was HORECA, a trade exhibition for professionals in the hospitality sector. Hospitality Services, which today has a team of 30 employees, created a trade publication, Hospitality News, a few years after

The Upscale Experience

It seems Lebanese restaurateurs will be forever enamored with downtown Beirut, despite the roller coaster ride the area has put them through. It all started in the 1950s when the Burj area was buzzing with fashionable people and restaurants, only to be destroyed by the Civil War. Following the reconstruction of Downtown in the early 2000s,

Not for sale

They’re everywhere. Whether on the side column of that article you’re reading on your phone screen, on the billboards surrounding you on your morning commute or blaring out of your radios and TV screens. Advertisements are simply unavoidable. These promotional messages often fade into the background, save for the memorable ones with a creatively delivered

Advertising alcohol: the business of selling responsibly

Just like all commodities, alcohol revenues are significantly impacted by successful branding and marketing campaigns. When well-crafted advertisements are relatable to consumers, these promotions ultimately influence their perceptions and increase the product’s popular appeal.    Marketing budgets Alcohol distributors Executive spoke to say that Lebanon, in comparison to other countries in the region, is an

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