Author Archives: Ramsay G. Najjar

Lebanon‘s election campaigns brash but empty of content

Lebanon‘s election campaigns brash but empty of content

The authors of Executive Insights have been invited by this magazine to offer their professional opinions and analysis to you, the reader. Executive magazine does not endorse the analysis of Insight authors, nor should the Insights be interpreted as reflecting the views or opinions of Executive or its editorial staff. Never in Lebanon’s election history

Digital advertises our tomorrow

The future of communication is here in the form of digital signage on buildings, blogs criticizing companies or lauding products, live television shows watched on mobile handsets and online avatar characters used to enter virtual web environments and interact with colleagues, friends and strangers. This stranger-than-fiction future may not have enveloped the Middle East yet,

A how-to guide for good country branding

Where are you taking your summer vacation this year? Chances are you’ve booked a trip to a country that passes the test of a strong “country brand.” This might sound strange given that people usually choose their destination of choice based on attractions, culture, food, shopping and other offerings, but all of these elements merely