Author Archives: Zeina G. Najjar

Real deal or fake zeal?

Real deal or fake zeal?

As we finish the season of giving and head into the new year, perhaps it is time for the business world to consider its own commitments to society and take so-called corporate social responsibility (CSR) more seriously. The Arab world has jumped on the CSR bandwagon in recent years, with countless conferences, summits and publications

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