In photos: Fashioning jewelry

How Yeprem creates its masterpieces

Established in 1964, Yeprem is named after its founder Yeprem Chakardemian and is now run by his children, two of whom are the jewelry house’s designers. Yeprem is known for its use of celebrity endorsements to market its luxury designs.

Yeprem not only designs the jewelry but also has its own atelier, housed in the company headquarters in Bourj Hammoud. Most of their artisans have been working with them from the beginning but, when needed, recruitment for new craftspeople is done through contacts with the local Bourj Hammoud clubs and Armenian newspapers.

Nabila Rahhal

Nabila is Executive's hospitality, tourism and retail editor. She also covers other topics she's interested in such as education and mental health. Prior to joining Executive, she worked as a teacher for eight years in Beirut. Nabila holds a Masters in Educational Psychology from the American University of Beirut.

Greg Demarque

Greg Demarque is a photographer based in Beirut.

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