Hospitality & Tourism articles

Advertising alcohol: the business of selling responsibly

Advertising alcohol: the business of selling responsibly

Just like all commodities, alcohol revenues are significantly impacted by successful branding and marketing campaigns. When well-crafted advertisements are relatable to consumers, these promotions ultimately influence their perceptions and increase the product’s popular appeal.    Marketing budgets Alcohol distributors Executive spoke to say that Lebanon, in comparison to other countries in the region, is an

Toasting a good year

Despite some difficulties attributed to the region’s unstable geopolitical situation in 2015, the major Lebanese global spirits distributors nonetheless had cause to celebrate a generally successful year. Last year saw increased consumption of some key alcohol categories among Lebanese as well as some changing trends in drinking habits which worked in the interests of these

Adaptation skills

Over the past few years, it has become common to hear many Lebanese retailers share their woes on dwindling sales as customers bypass the city’s luxury brand stores in a rush to the best sales or promotions. While these retailers are not complaining without reason, it seems they have done well in adapting to the

Regional expansion

The Hilton Group has been busy, particularly in the Middle East, which according to Rudi Jagersbacher, area president for Hilton Worldwide, Middle East and Africa, is the “fastest growing region” for the corporation. He explains how, thanks to this formidable growth, there will be a new Hilton property opening in the region every month for

Waiting for (President) Godot

Executive met with Pierre Ashkar, head of the Hotel Owners Association in Lebanon, to discuss the hotels’ performance this year as well as the main issues and concerns affecting hotel owners. E   According to tourist numbers and hotel occupancy rates, it appears that the year 2015 started off well for hotels in Lebanon, correct?

Blowing in the wind

The prosperity of Beirut’s hotel industry continues to ebb and flow. Room occupancies increase at the earliest signs of stabilization in Beirut’s security situation, only to drop as soon as a bombing or other attacks disturb the peace. Yet hoteliers in Lebanon refuse to give up, and are targeting different segments of the tourist market

A tale of two countries

Addmind is primarily known for creating successful entertainment concepts and venues such as Iris, Indie and White, which was the winner of the 2015 World’s Finest Clubs Award. The year 2015 saw the company re-enter the food and beverage (F&B) domain, following a few unsuccessful ventures 10 years ago. The company took over the La

Dancing to a different beat

Among the first things you hear about the Lebanese people is how much they love to party and go out. This reputation still prevails, and although those in the food and beverage (F&B) industry are facing more challenging circumstances by the year, they still say their business is performing a lot better than other sectors

Regulating Lebanon’s grapes

Winemaking is a rapidly growing industry in Lebanon. Fifteen years ago we only had a handful of wineries to speak of; today the country boasts 42 wineries, according to oenologue and Les Caves De Taillevent General Manager Paul Choueiry. The industry as a whole produces approximately 8 million bottles (an estimate of the Union Vinicole

A tale of family and tradition

Chateau Musar celebrated its 85th anniversary in October 2015 in style with a grand party. Despite the festivities, however, the winery has suffered a solemn year, with the death of winemaker and co-owner Serge Hochar, one of the sons of Chateau Musar’s founder Gaston Hochar, on the last day of 2014. Ronald Hochar, Serge’s brother