Author

Joe Ayache

Experienced Chief Executive Officer with a demonstrated history of working in public relations and communications industry. Skilled in Strategic Advertising and integrated Marketing Strategy. Strong entrepreneurship professional with a result driven approach. Holder of a Bachelor's degree in Economics from the American University of Beirut and a focused in Advertising and Communication degree from Ecole Supérieure de Publicity, Paris France.

Comment Economics & Policy
A forecast and an outlook for brand Lebanon

by Joe Ayache February 22, 2023

by Joe Ayache February 22, 2023

A country’s brand is made of intricate and complicated components which work together to create this distinctive identity. Lebanon has unique attributes linked to its geopolitical location and its climate.…

Joe Ayache

Joe Ayache

A forecast and an outlook for brand Lebanon

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