Author

Joe Ayache

Experienced Chief Executive Officer with a demonstrated history of working in public relations and communications industry. Skilled in Strategic Advertising and integrated Marketing Strategy. Strong entrepreneurship professional with a result driven approach. Holder of a Bachelor's degree in Economics from the American University of Beirut and a focused in Advertising and Communication degree from Ecole Supérieure de Publicity, Paris France.

Comment Economics & Policy
A forecast and an outlook for brand Lebanon

by Joe Ayache February 22, 2023

by Joe Ayache February 22, 2023

A country’s brand is made of intricate and complicated components which work together to create this distinctive identity. Lebanon has unique attributes linked to its geopolitical location and its climate. …

Joe Ayache

Joe Ayache

A forecast and an outlook for brand Lebanon