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Philip Morris International’s Taylan Suer discusses IQOS and local market response

Philip Morris International’s Taylan Suer discusses IQOS and local market response

Reading Time: 4 minutes Philip Morris International (PMI), the company that introduced iconic cigarette brands to the world, is building its future on their line of smoke-free products and envision that they would one day replace cigarette smoking, according to its website. Taylan Suer, country manager at PMI, tells Executive’s readers about the company’s line of heated tobacco products,

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