Brand Voice

The strategy adopted by Philip Morris International (PMI) over the past decade certainly bears closer scrutiny, not least as a case study in how vision and perseverance sometimes pays off…

Over two decades of experience The Investment Development Authority of Lebanon (IDAL) was established in 1994 with an economic vision to attract mega investments to the country. It targets foreign…

As Winston Churchill worked to form the United Nations after WWII, he said, “Never let a good crisis go to waste”. This has been Antoine Assi’s motto and business model,…

From farming to hospitality
Sama Hospitality Ventures (SHV) started off as an idea to make commercial use of co-founders’ Ali and Omar El Mais’ late father’s land in Bekaa where the two brothers grew up. “We had to look for a higher return alternative than planting wheat or just leaving the land idle,” explains Ali who comes from an investment management background and completed his MBA at INSEAD.

Philip Morris International (PMI), the company that introduced iconic cigarette brands to the world, is building its future on their line of smoke-free products and envision that they would one…

A walk in Mar Mikhael reveals that it has become the hub of hospitality for millennials in Lebanon; during the day, its appealing restaurants and quick snacks attract those who…

According to American Cancer Society estimates, cigarette smoking accounts for nearly one in five deaths in the United States alone, whereby deaths resulting—whether directly or indirectly—from smoking has increased dramatically…

In today’s fast-paced world, time’s value and importance are undeniable. Most people find themselves in a constant race with time, trying to make the most out of every minute of…

“Agriculture at the National Museum? No, we don’t have anything about that here.” The answer was definitive. I was visiting the museum in search of traces inscribed in stone or…