Shopping centers and commercial complexes are on the agendas of real estate investors across the Middle East. The phenomenal contribution of malls to tourism and retail growth in metropolises such as Dubai and Beirut has led capital to fund the ambitions of even second-tier cities to grow shopping centers in size, sophistication and number. Advisors to the retail industry see demand for shopping mall concepts come from the Gulf region and as far afield as the Congo. As locally the regional sector evolves to the standards of a highly competitive global retail industry, private and public investors will need to understand the industry and its drivers if they want to succeed in creating shopping destinations. A successful retail destination requires a well-articulated vision supported by a sound business plan that incorporates shopping center development. A good retail design should maintain a balance between commercial and civic concerns while taking into
