Business articles

Spinning content from every virtual angle

Spinning content from every virtual angle

Nothing is essentially new, neither under the sun nor in the virtual world of digital marketing and social networking. The insight is not new either but — in the context of examining a digital acquisition in Lebanon — notable for having been voiced in a recent iteration by a key brain in the marketing communications

Growth amid the thorns

Retailers in Lebanon have been faced with challenging circumstances for the past four years. Regional turmoil that began with the war in Syria has been pushing tourist numbers down, and the remaining clientele – those residing in Lebanon – have decreased purchasing power compared to the visitors who were so common a few years ago.

Luck of the winners

When La Libanaise des Jeux, the country’s sole concessionaire of lotteries and scratch-card games, introduced a new game last month, it was sheer coincidence that the launch event was held within five hours of a record-shattering lottery draw half a world away. Nobody could have predicted that Yawmiyeh, the new Lebanese daily draw game, would

Better to govern

It bears repeating that being decoupled from every other market is not a win-win. At best it makes you a functional zero, irrelevant to all but yourself. The truth of this was reinforced again at the end of last month. When global securities markets shook, from China to developed economies on top of a shrinking

Renewing the Source

It was at the Copenhagen Climate Summit in 2009 that Lebanon committed itself to generate 12% of total energy from renewables by the year 2020. An electricity whitepaper from 2010 laid out the plan, and the government has made incremental headway toward generating electricity from renewables, particularly in capturing the sun’s rays. Pierre Khoury, director

Build it and they will come

Driving past the rows of vineyards and the occasional industrial factory in the fields of Taanayel, West Bekaa, one of the last things you would expect to see is 200,000 square meters of entertainment and mall structures. But that’s precisely the location Maurice Torbay, chairman of Cascada Village and a veteran of mall development in South

SkyBar on fire

In the early morning hours of Thursday, May 28, the famed rooftop club SkyBar was hit by a fire that destroyed three quarters of the venue and caused severe material damage, according to its general manager Paul Aoun. “While it is too soon to assess the exact amount of the damage, we estimate it to

Familiar faces

A street is more than just well known physical landmarks. It is more than buildings and favorite outlets. A street is also made up of familiar faces: people you say hello to or nod to on a daily basis. Such faces become part of the urban fabric and in turn, they come to know the

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