Banking & Finance articles

Promising performances

Promising performances

The rather tired theory that the banking sector is one of the sectors most likely to spur an economic upturn was given a boost by the promising performance of leading Lebanese banks over the past six months. The major turning point for both the Lebanese economy in general and the banking sector in particular was

Anatomy of an ad campaign: MEA

The Client No doubt about it – Middle East Airlines has had a rough time of it over the last 25 years. Two years ago, the trading value of the Lebanese national carrier was, in the succinct summation of chairman Mohammad El-Hout, (as quoted on the Skytrax news website): “Nil.” Then came September 11 and

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