In the past few years, a new trend in investment has emerged and taken the world by storm, leaving many enterprises scrambling to embark on a journey that is dubbed as ESG investing. Environmental, Social, and Governance (ESG) practices and standards have significantly changed the landscape of investment and the way it is allocated, based on environmental performance, social impact, and governance issues. Essentially, incorporating ESG methodologies into any enterprise yields long-term sustainability. Therefore, Lebanese enterprises that have been floating without a strategic direction towards success and sustainable growth must adapt in the face of the current financial and economic crises. The crises negatively impacted the business environment and disrupted its smooth operations. The lack of liquidity affected the ability of companies to operate and secure their basic working capital needs, which led them to either function at minimum capacity or even freeze their operations. Enterprises, and in turn