Grey’s Eric Haana on advertising in 2013
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by Maya Sioufi March 12, 2013

written by Maya Sioufi March 12, 2013

With more than a decade of experience at American advertising and marketing company Grey, owned by British-based multinational ad agency WPP Group, Eric Hanna was appointed over a year ago to head the company’s Middle East and North Africa region for Grey based in Dubai. Executive spoke to Hanna to understand the challenges he has faced since taking over as well as his thoughts on the current state of the advertising industry. See also: Why the Lebanese rule advertising The top advertising agencies in the Middle East ranked You have been heading Grey Group MENA for just over a year now. What are the key challenges you have faced since you took over? I am very familiar with the agency as I spent 1999 to 2009 with Grey. Then I moved with WPP to MediaCom, to set it up in the region for about two years and then I came

Lebanese in advertising

Maya Sioufi

Maya is a research consultant on Arab youth entrepreneurship and employment. She headed Executive's banking, finance and entrepreneurship sections from 2011 to 2013. Previously, she worked at JP Morgan in London in equity sales for three years. She holds an MSc in Accounting and Finance from the London School of Economics (LSE) and a BA in Economics from the American University of Beirut (AUB).

Grey’s Eric Haana on advertising in 2013ENAR

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Grey’s Eric Haana on advertising in 2013
EN AR