Industry Voices – Light at end of tunnel?

Ramzi Ghosn: Proprietor, Massaya Winery E: Our industry has been forced to seek out new and sustainable export markets and been moderately successful. How can other sectors within the manufacturing or agro-industry replicate this success? To be successful you need a comparative advantage. In the local wine industry, our comparative advantage is the fact that we are Lebanese. With the help of our Lebanese identity we are already catering to all the expatriates worldwide who want to consume local products. The identity of Lebanese wine is very important for our industry. And this comparative advantage has to be well emphasized on. The product has to be of good quality and if it is then the business will automatically succeed. So to replicate this same accomplishment, industrialists should find the comparative advantage of a product and focus on exposing and marketing it to its full extent. We in the wine industry