PepsiCo – Speaking the language

For those who have grown up in the Middle East, the increasing number of PepsiCo brands have proven to be sweet companions on the journey from the crib to the cubicle. In the past two decades, many Pepsi products still come out on top as regional consumer favorites. What’s more, the presence of a complete supply chain in the region means that PepsiCo can face the hotly contested market for fast moving consumer goods with a home-team advantage.  What speaks favorably to the presence of not only the company’s products but of its corporate investment in the United Arab Emirates is that PepsiCo has located the leadership team and administration of its entire Asia, Middle East and Africa (AMEA) Division in the heart of Dubai.  According to PepsiCo’s 2010 annual report, India, China, and the Middle East all saw strong demand growth for both snacks and beverages marketed by the