Economic potential articles

Organic care and true beauty niches

Organic care and true beauty niches

The global cosmetic and personal care market is growing, the upward swing especially boosting companies that produce organic and sustainable products. The specificity of new manufacturing trends and the evolution in marketing funnels, such as the rise of micro social media influencers, is shifting the research-intensive health-related sector towards viability of small enterprises, niche producers,

Focusing on scale-ups in Lebanon

Scale-ups—startups with success and growth potential—can help economies more than other types of SMEs, and providing them with the right kind of support to succeed would take comparatively little effort but garner a large impact, according to a joint 2018 report by global consultancy firm Strategy& and entrepreneurship non-profit Endeavor, which was revealed at an

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