TAQA is a living product

TAQA is a Tripoli-based wholesale bakery that produces and manufactures health snacks, such as cookies, maamoul, and dried fruit and nut bars. TAQA’s snacks are all wheat-free, GMO-free, palm oil-free, and vegan. We started out as an artisanal bakery called Bread Basket Square and progressively transitioned into a manufacturing facility with automated lines. A business plan came eventually, but we certainly did not start out with one. Selling our cookies would prove to be a struggle, one that provoked self-ambition and discovery. It started with a farmer’s market, and a hunger for a food revolution. I wanted to give meaning back to a consumer good. I wanted the product to be transparent: What you see is what you get. Today, only 10 companies control almost every large F&B brand in the world; these behemoths are dictating your diets and nutritional intakes with colorful packaging that is overwhelming on supermarket shelves.