Georges Kamal is the CEO of Acres Development, a subsidiary of the retail company Azadea. Earlier this year, Acres launched its first property — Le Mall Sin el Fil — and they currently have plans to launch two more: Le Mall Saida (at the end of the year), and Le Mall Dbayeh (at the end of 2010). Executive sat down with Mr. Kamal recently to talk about the branding of Le Mall, and why, despite the economic crisis, he believes this is a good time to launch shopping malls in Lebanon. E Tell me about the new Le Mall at Habtoor City. Don’t say Habtoor, please. E Ah, I see. So Le Mall is in the location of the old Habtoor Le Boulevard Mall, at the Habtoor Grand Hotel, in Sin el Fil, but it’s an entirely new mall? Right. The idea was to re-launch this mall. The original building
