Special Report articles

McKinsey’s tourism vision for Lebanon

McKinsey’s tourism vision for Lebanon

Tourism is one of the most promising sectors as a driver of economic growth in Lebanon, and so was an essential part of McKinsey’s Lebanon Economic Vision (LEV). The management consultancy’s report—presented in the form of a 1274 slide-long powerpoint presentation—dedicated around 120 slides to the tourism sector. How was this vision developed, and does

How can Lebanon compete in tourism?

Dubai is ranked the fourth most-visited city in the world according to the Mastercard Global Destination Cities Index 2018. New attractions and experiences have contributed to Dubai’s success, bulwarked by a comprehensive marketing strategy. Campaigns promoting Dubai tourism showcase the city as a safe and exciting destination for travelers. Dubai’s marketing plan is primarily accomplished

Traditional handicrafts in Lebanon

Carpets, cutlery, glass, soap, furniture—these traditional Lebanese crafts have a valued place in the country’s—and the region’s—history. Industrial development in the last half of the 20th century has, inevitably, affected Lebanon’s traditional artisans. One the one hand, it has driven demand down for artisanal crafts that are usually more expensive than mass-produced imports. On the

Design and gender identity in Lebanon

Design is an essential part of our lives and how we interact with our environments, and it changes with society, catering to shifting needs. Design can also be the agent for change, shaping the way we think about the concept of identity, in particular gender identity. Many people still use the terms sex and gender

Nurturing Lebanon’s design ecosystem

On March 28, Fashion Trust Arabia awarded Lebanese designers Krikor Jabotian, Roni Helou, Selim Azzam, and the Mukhi Sisters at a fashion event in Qatar—and the Lebanese rejoiced posting congratulations on social media. The Lebanese take pride in such success stories of local designers, and boast about a rich national history of creative enterprises. They

The greatest adventure

The greatest adventure of all, that is how I would describe my dual journey: my career and motherhood. The ability to balance two vastly different worlds is testament to the versatility and strength that lies within each woman. This ability is often left untapped and under-appreciated, because the world continually tries to convince us that

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