Tourism is one of the most promising sectors as a driver of economic growth in Lebanon, and so was an essential part of McKinsey’s Lebanon Economic Vision (LEV). The management consultancy’s report—presented in the form of a 1274 slide-long powerpoint presentation—dedicated around 120 slides to the tourism sector. How was this vision developed, and does…
How can Lebanon compete in tourism?
Dubai is ranked the fourth most-visited city in the world according to the Mastercard Global Destination Cities Index 2018. New attractions and experiences have contributed to Dubai’s success, bulwarked by a comprehensive marketing strategy. Campaigns promoting Dubai tourism showcase the city as a safe and exciting destination for travelers. Dubai’s marketing plan is primarily accomplished…
The potential for year-long sustainable tourism around Lebanon’s rivers and lakes
Following a particularly long winter that included snowfalls as late as mid-April, Lebanon has truly come alive this spring. The lush greenery dotted with colorful wildflowers, the swarm of bright butterflies, and the gushing rivers and serene lakes all make visitors to these areas pop out their phone cameras far too frequently in an attempt…
Developing year-long tourism in Lebanon
The tourism industry has long been touted as a main contributor to GDP in Lebanon’s services-oriented economy, but it endured an almost four-year long downturn following the onset of the war in Syria in 2012 and the Arab Gulf countries’ travel advisories against Lebanon that have been issued on and off since mid-that year. The…
Is design the winning ingredient in tackling Lebanon’s public sector restructuring?
At any meeting these days, from academic circles to business and banking conferences, one is likely to hear more than one allusion to Lebanon’s reform challenges. Much more. Whether it is the pesky theme of electricity or the issue of fiscal and structural reforms in the public sector, the big questions that matter today are…
Traditional handicrafts in Lebanon
Carpets, cutlery, glass, soap, furniture—these traditional Lebanese crafts have a valued place in the country’s—and the region’s—history. Industrial development in the last half of the 20th century has, inevitably, affected Lebanon’s traditional artisans. One the one hand, it has driven demand down for artisanal crafts that are usually more expensive than mass-produced imports. On the…
Design and gender identity in Lebanon
Design is an essential part of our lives and how we interact with our environments, and it changes with society, catering to shifting needs. Design can also be the agent for change, shaping the way we think about the concept of identity, in particular gender identity. Many people still use the terms sex and gender…
Nurturing Lebanon’s design ecosystem
On March 28, Fashion Trust Arabia awarded Lebanese designers Krikor Jabotian, Roni Helou, Selim Azzam, and the Mukhi Sisters at a fashion event in Qatar—and the Lebanese rejoiced posting congratulations on social media. The Lebanese take pride in such success stories of local designers, and boast about a rich national history of creative enterprises. They…
The greatest adventure
The greatest adventure of all, that is how I would describe my dual journey: my career and motherhood. The ability to balance two vastly different worlds is testament to the versatility and strength that lies within each woman. This ability is often left untapped and under-appreciated, because the world continually tries to convince us that…
Caught between home and the office
A typical week-day in the life of a woman with a career and children looks something like this: She gets out of bed at 6 a.m. to get her children ready for their day, then goes to work for at least nine hours (often working through her lunch break) before picking up her children from…