They’re everywhere. Whether on the side column of that article you’re reading on your phone screen, on the billboards surrounding you on your morning commute or blaring out of your…
Advertising
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The times are not easy, concede advertising industry members Jihane Nasrallah and Hani Haddad. But whereas growth in the Lebanese advertising market has been elusive for about three years, and…
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Early in 2016 was once again the perfect moment for a comparison check on the strength of the Lebanese advertising market: the Super Bowl. As the primary sports spectacle in…
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Remember the one from Brooklyn-born designer Kenneth Cole? “Millions are in uproar in #Cairo,” he tweeted in early February 2011. True. Because they allegedly had heard about his fashion company’s…
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The big guns are fighting hard to survive and people are wondering what are we doing [competing] with these big guns,” says Saad el-Zein, chief executive of the Network Communication…
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With Bank Audi, Exotica and Johnnie Walker among their clients in Lebanon, Leo Burnett Beirut recently received international recognition by being ranked the sixth most creative agency in the world,…
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The Omnicom Group’s media and communications strategy business in the Middle East is carried by two main pillars: the OMD and PHD agencies. Executive visited Shadi Kandil, OMD chief executive…
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The now grown-up child of a merger of media units within the United Kingdom-based WPP communications group, Mindshare manages its media and marketing services offering for the Middle East and…
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Starcom MediaVest Group (SMG) Middle East and North Africa is a regional bastion of media planning and research and part of the Paris-based Publicis Group. In 2012, it was regional…
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Raja Trad is one of the most distinguished executives in the region’s advertising industry, with more than 30 years of experience at American advertising agency Leo Burnett in the Middle…