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McKinsey’s tourism vision for Lebanon

McKinsey’s tourism vision for Lebanon

Tourism is one of the most promising sectors as a driver of economic growth in Lebanon, and so was an essential part of McKinsey’s Lebanon Economic Vision (LEV). The management consultancy’s report—presented in the form of a 1274 slide-long powerpoint presentation—dedicated around 120 slides to the tourism sector. How was this vision developed, and does

How can Lebanon compete in tourism?

Dubai is ranked the fourth most-visited city in the world according to the Mastercard Global Destination Cities Index 2018. New attractions and experiences have contributed to Dubai’s success, bulwarked by a comprehensive marketing strategy. Campaigns promoting Dubai tourism showcase the city as a safe and exciting destination for travelers. Dubai’s marketing plan is primarily accomplished

Social entrepreneurship in Lebanon

Anyone with any knowledge of Lebanon knows that the country is perpetually described as teetering on a cliff’s edge, frequently stuck in political stalemate, and with infrastructure that leaves much to be desired. And yet, amid all this insecurity is the trope of the entrepreneurial Lebanese. Because, despite the difficult living standards, rampant corruption, and

Entrepreneurship and youth in lebanon

Lebanon may be officially classed as an upper-middle-income country by the international community, but it lags far behind other countries of a similar status. Serious deficiencies in the dynamics of the labor market—where youth unemployment is almost 40 percent, and women account for less than 25 percent of the workforce—are largely to blame. It is

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