Special Report articles

Developing the ideal at home

Developing the ideal at home

The last century heralded a dramatic upsurge in healthcare costs in Lebanon. An aging population, the transformation of acute diseases to chronic ones and the innovation gap in pharmaceutical drug discovery despite increased funding for research have all contributed to the ‘healthcare cost crisis’. Lebanon is particularly vulnerable to this crisis given its unstable and

Fighting the ‘Big C’

“Do I look like someone who has cancer?”  That was what my 23-year-old brother said when ‘The Big C’ took a hold of him. He was diagnosed in November 2011 with anaplastic large cell lymphoma (ALCL), an aggressive and rare type of cancer of the immune system with an estimated 7 per million new reported

No pill for the hole in the pocket

Between rising air pollution, contaminated food, and indoor smoking, cancer in Lebanon is becoming  more common and more expensive. While consolidated numbers do not exist, there are some good signposts that point to the direction we are heading.  MedNet, a leading third-party administrator (TPA) of medical insurance services in Lebanon, offers perhaps the best possible

Treatment costs a pot of gold

On the occasion of Mother’s Day last month, the Ministry of Public Health (MoPH) launched a campaign to encourage Lebanese women to check for cervical cancer. Easily treatable when detected early, cervical cancer affects the uterus and is the third most common cancer among women worldwide. In the United States however, the disease is much

Healthcare’s disease

Cancer rates in Lebanon are rising and the illness has, or will, touch the lives of virtually everyone in the country. They are a lucky few that do not have a friend or family member that has had to tackle the disease. However, as treatments and awareness improve, people are increasingly coming to realize that

Everyone’s disease

Cancer is everyone’s disease. At some point or another it enters nearly every home society. It can devastate patients and their families, not just emotionally, but financially as well.  It also lays a heavy burden on the government which bears a significant amount of the treatment costs. But research shows that the disease does not

Jean-Claude Boulos

As his first project, Jean-Claude Boulos put up a building for the first television station in the Middle East, Tele Liban. In his last, he ran a television station in Iraq. He established his own advertising company and led it to prominence.   Over a career spanning 54 years, Jean-Claude was a shaper of television

More public than relations

Public relations — or simply ‘PR’ — in the Middle East reminds one of New York’s Madison Avenue on Friday afternoon: a one-way artery pushing traffic north with no escape from the congestion.  Like traffic in Manhattan, PR in the Middle East is a choking congestion of information flows. Managed mainly from Dubai by a

Sibling rivalry

Each time the editorial calendar calls for coverage of the advertising industry, the same question pushes itself to my frontal lobe; it is not who, what, where, when, or even how that pains the mind but rather why journalists detest writing stories about advertising so instinctively and harbor such an intense dislike of the industry.

A revolution’s commercial openings

Following the global economic crisis, the Arab uprisings of last year have been felt like a body-shot combination in the solar plexus for the advertising industry in the Middle East and North Africa (MENA). Though winded by the beating, the industry is still on its feet, and is exploring new opportunities the turmoil has created