Special Report articles

WPP’s Roy Haddad talks Middle Eastern advertising

WPP’s Roy Haddad talks Middle Eastern advertising

Appointed in July 2012 as Middle East and North Africa’s director for WPP, the London-based multinational advertising agency with a $20 billion market capitalization, Roy Haddad is among the most prominent names in the region’s ad industry. Formerly MENA chief executive of American ad agency JWT, Haddad is now responsible for a network that covers

Why the Lebanese rule advertising

The game of advertising has a paramount survival rule: adaptation. Successful strategies and campaigns inject creativity into marketing messages that are tuned to the demands of clients and the psyches of their customers. Good marketing communications agencies sniff out trends just when they are about to bud and blow them up into big balloons of

Dreaming on the job

Dreaming at work must be a universal trait. Whatever culture, whatever age, there are tales and traces left behind by people who dream of something while they are at work.   See also: Full, interactive 2013 Great Places to Work in the UAE list   Some dreaming at work is catastrophic — inattention causing damage

Symbiosis at work

If anything can be said with accuracy and certainty about the corporation in this relatively young year, it is that the job of leading a company in 2013 is more demanding than it was in 2012. Decision makers every year are faced with an ever growing flow of information and increasing complexities in their markets

Mission citizens

Until the eruption of the so-called ‘Arab Spring’, constructive Arab thinking in the mind of many observers appeared stifled and chained to the point of ineffectuality. This state of forced tutelage, it seems, was unbearable not only to the peoples on the often-quoted ‘Arab street’ — epitomized in Cairo’s Tahrir Square — but also for

Time for an anti-discrimination law

Lebanon is presented with the most serious challenges it has faced in the past decade. The economy is struggling, the internal security situation  deteriorating and the country’s neighbors pose real threats. Yet amidst everything, there are opportunities — not just in newfound offshore oil and gas but also within the country’s ingenious population. As we head into

Regional councils can help Lebanon grow

Lebanon is presented with the most serious challenges it has faced in the past decade. The economy is struggling, the internal security situation deteriorating and the country’s neighbors pose real threats. But amidst everything, there are opportunities — not just in newfound offshore oil and gas but also within the country’s ingenious population. As we head into

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