Burning the fat

The commercial fitness industry in Lebanon is witnessing a growth both in the number of gyms and in the variety of fitness options inspired by global trends. Executive profiled four different gyms to learn more about their unique business strategies and their take on the Lebanese market. 180 Degrees fitness and spa Spread over 4,000 meter squares is Ashour Holding’s first venture into the health and fitness industry, following his other hospitality projects such as the Lancaster hotels and the restaurants in Verdun. 180 Degrees, which opened almost a year ago, is located on Unesco Street towards the beginning of the Jnah highway and is housed in the three floor underground warehouse of Ashour Holding’s Park Tower Building. According to Samar Hamdan, the project’s director, a fitness and spa center was one of the few concepts that would be successful in a such large underground space. In addition to the