The very wealthy are generally understood to be natural stakeholders in luxury. With Capgemini and Merrill Lynch presenting their 15th World Wealth Report last month, Executive sat down with Tamer Rashad, head of Middle East at Merrill Lynch Wealth Management, to inquire about the luxury and ‘passion’ investments of high net worth individuals (HNWIs).
- The World Wealth Report analyzes buying and investments related to luxury as a specific area covered separately from financial investments. What distinguishes the Middle East from other world regions in these investments of passion?
Let me start by defining and describing what’s included in investments of passion. We have luxury collectibles, like automobiles, boats, jets, etcetera. We have art across different categories. We have jewelry, gems and watches, as well as other collectibles, such as coins, wine, antiques, etc. Then there is sports investment, which is basically investing in sports teams, sailing, racehorses, etcetera. There are other investments which we fit under miscellaneous [passion investments].
- As it analyzes the relative allocations of funds to these categories, what does the 2011 report say about the preferences of regional HNWIs?
If you look at how high net worth individuals around the world invest in these categories, you’ll find that luxury collectibles [account for] about 29 percent globally. In the Middle East, it’s the same (29 percent). Art at a global level is 22 percent, while Middle Eastern investors put in only 17 percent; very similar to North America, which is 18 percent, while investment in art in Latin America, with 28 percent, is significantly higher.
If you look specifically at jewelry, watches and gems, the Middle East seems to invest the most across the whole world in these assets, with 29 percent. The global average is about 22 percent. Europe has the lowest, 17 percent. And in terms of other collectibles — coins, wine, antiques and so forth — you will find that the Middle East is the lowest region, at only 8 percent; in Japan it’s 18 percent and North America 16 percent. The other key factor is when it comes to sports investment. The Middle East has the highest percentage, with 13 percent relative to the global average of 8 percent.
- Last year’s report said that “other collectibles were favored by HNWIs in the Middle East, second only to art, because of their potential to return financial gain.” Did you observe that Middle Eastern collectors differ from other HNWIs in having a higher attention to the value-storage and resale potential of the collectibles?
Well, I think that individuals invested in investments of passion are seeking return, but they are also investing in things that they personally care about. But there is also a cultural influence in this. For example, you find with sports investment, the highest in the world is in the Middle East, while wine investment in the Middle East is the lowest in the world, for obvious reasons.
- Do you see a level of correlation between the number of high net worth individuals and their increases in wealth and the luxury market?
Absolutely. The report is important for people who operate in wealth management but also for anyone in a sector or industry that serves high net worth individuals or ultra high net worth individuals.
- Is advising on investment in luxury pretty much the same game as advising on financial investment?
It varies from one client to another but we look at the overall financial situation of the individual. There is wealth preservation, wealth creation, wealth transformation from generation to generation, and that’s all in consideration of investment for passion as a component of the bigger picture and the overall asset allocation.
