
EXECUTIVE MAGAZINE APPOINTED AS NEW COUNTRY REPRESENTATIVE OF CANNES LIONS AND DUBAI LYNX FESTIVALS IN LEBANON
Executive Magazine, the country representative for Cannes Lions festival, the most prestigious awards in the advertising industry offers Lebanon’s young aspiring talented minds the opportunity to take part in the National Young Lions Print Competition. Running for the sixth consecutive year, the Young Lions Print National Competition strives to capture the most talented and creative team to represent Lebanon in the Cannes Lions International Festival of Creativity
The five-day festival and awards ceremony provide participants with access to innovative ideas, pioneering consumer research and emerging technologies, all of which will help shape the future of popular culture.
Executive’s main focus is to keep empowering and emancipating our young generation, It is crucial that young Lebanese creative get to experience and encounter the Cannes Lions festival and take advantage of being in this environment of learning, inspiration, and networking, grow in their careers and get an interesting, challenging, and rewarding experience, while raising the Lebanese flag at the main international event.
We, at Executive, believe in the potential of the creative industry to shape and promote Lebanon’s economic identity. Creativity coupled with a free entrepreneurial mind has always been the driver behind Lebanese success around the world. By nurturing this creativity, we aim at enforcing a culture and learning and healthy competition as the basis for a new generation that will change Lebanon. We will continue to advocate and support creativity to serve our community and position Lebanon at a higher level of creative recognition regionally and globally.
2017
Running for the third consecutive year, the Young Lions Print Competition challenged 33 teams of young professionals in the advertising industry.The competition’s participants had to respond to a creative brief provided by My Schoolpulse - a Lebanese non-profit organization whose mission is to provide children undergoing treatment for a life-threatening illness, with the opportunity to continue their education by offering tailored lessons adapted to their needs - and had just 6 hours to develop and produce a print ad.
2016
Running for a second year, the Young Lions Print Competition challenged 28 teams of young professionals, aged 30 and under, to create a print ad based on a brief by the “Lebanese Autism Society – LAS” which urges people to donate to the charity and help enhance the lives of individuals with autism. Participants were briefed onsite at the American University of Beirut and then given 7 hours to develop their print ad. The Young Lions Print Competition jury was composed of head creative directors of advertising agencies.
2015
The judges composed of head creative directors of advertising agencies chose their entry from a field of 23 entrants. The challenge of the Young Lions Print Competition was to produce a print ad within seven hours represented by one creative team. This year’s competition theme was to create awareness, educate and inform the public about the NGO BASSMA, emphasizing on their goal of ensuring a family unit.
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