Home BusinessCompanies & StrategiesSomething old and something new

Something old and something new
ENAR

by Marianne Stigset

Uniceramic is keeping with tradition while repeatedly re-inventing itself to stay on top of a growing ceramic tile market in a volatile environment From the brilliantly colored glazed-brick and tile murals of Mesopotamia to Antoni Gaudi’s surrealist mosaic creations, ceramics have been a mainstay in the evolution of Mediterranean art and design. Keeping the tradition alive is Uniceramic, one of the first companies to produce floor tiles in the Middle East and one of the region’s largest producers today. Registered in 1973 by founder Joseph G. Ghorra, Uniceramic’s launch coincided with the outbreak of the civil war in Lebanon in 1975, but the unfavorable environment honed the survival skills of the company, and came in handy as it expanded its market share over the years to encompass other regional flashpoints such as Iraq. “It was very difficult during the war,” general manager Nabil J. Ghorra recalls. “You see in our

You may also like

✅ Registration successful!
Please check your email to verify your account.