Home BusinessFinanceThe Arab supercar steers closer

The Arab supercar steers closer

by Joe Dyke

When this magazine initially discussed the world’s ‘first Arab supercar’ nearly a year ago it is fair to say that the idea was a long way from fruition. Lebanese entrepreneur Ralph Debbas had big plans for his company W Motors and its $3.4 million Lycan cars, but they seemed remarkably like pipe dreams. Not so anymore. The basic facts of the car remain incredible – twin turbo-charging engine reaching 7,100 revs per minute, 0-100 kilometers per hour (KpH) in 2.8 seconds and a maximum speed of 395 KpH. It also looks beautiful and is, as supercars tend to be, exorbitantly expensive and exclusive – at $3.4 million dollars each, they are only planning to make seven, with the designers dubbing it “the most exclusive car in the world.” But supercars are a niche market – targeting not the world’s 1 percent but the 0.01 percent – and breaking into that market is a daunting challenge,

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