It the Beirut launch of McLaren Automotive’s long awaited high performance car, the MP4-12C, Executive spoke with Ian Gorsuch, McLaren’s regional director for the Middle East and Africa.
A totally bespoke car, the 12C has a lightweight carbon fiber chassis structure and a 3.8-liter, V8 twin-turbo engine producing around 600 brake horse power (bhp), able to reach 0-100 kilometers per hour (km/hr) in just 3.3 seconds.
- The MP4-12C has been a long time coming, with production of the iconic McLaren F1 ending in 1998 and the world’s best selling luxury supercar, the Mercedes-Benz SLR McLaren, in 2009. Why did it take so long?
We had a long gestation period. Over the last three years there’s been a lot of speculation about what we were doing, especially as we had no new car on the road. And because it is our first car (in such volume), there has been a lot of discussion. Perhaps we revealed too much information too early, and we should have been more circumspect in releasing information as it created such a seemingly long waiting time. But although it seems like a long time to launch, it is on time.
- How much did McLaren invest in developing the MP4-12C?
More than $1.3 billion has been invested in the project since 2005. Around 30,000 hours were spent in simulation development, and 100,000 kilometers of prototype testing was carried out, from the Arctic to the Middle East. We could have done testing in Death Valley in the United States, where the temperatures are the highest on earth, but we thought it better to do the testing in the humidity and dust of the Gulf.
- Will there be other MP4-12C models?
We will also be launching the MP4-12C GT3 racecar. It is not like the Porsche GT3, which can be driven on the roads; it is purely a racecar. There has been a lot of interest from race teams, and we will initially start in Europe.
- A new trend appears to be for supercar manufacturers to downsize and improve carbon emissions. Is this the case for the MP4-12C?
The car has the lowest carbon emissions in its segment, better per horsepower than a Toyota Prius. We built in performance criteria, not just 0-100 kilometers, but also ergonomics and CO2 [carbon dioxide] levels. We are a technology-led company.
- How else does the car differ from others in the same segment?
The problem for many people is that they have to choose a luxury vehicle for a certain job. [They need] good suspension to make driving in traffic comfortable, or a performance car for high speed, which needs rigidity and good engagement with the road. Rarely can you enjoy the two together. With the MP4-12C’s unique suspension you can feel everything on the road, high speed on bends and you are able to cruise around in town, much like the comfort of a BMW M-Series. It can be driven every day, not just for a burn out on the weekend.
- The F1 famously had a gold covered engine. Does the MP4-12C?
No, we didn’t need it for the MP4, perhaps due to the engine size. It was only on the F1, and for heat insulation on the engine bay.
- How many MP4s are to be produced?
About 1,000 a year. There are already around 20 on the roads in Britain. Once we get up to full production and offer different models, it will be 4,500 worldwide.
- How many do you expect to sell in the Middle East?
We will sell around 100, so 10 percent of global sales. The order bank is more than that, but the constraint is the production capacity. The biggest market is the United States.
- What’s the price tag?
In Dubai, AED900,000 to AED 1,000,000 [$245,000 to $272,271].
- Are customers old clients?
There are only 106 F1s in the world at the moment, so if we sold to F1 customers it would not be a viable business. We don’t advertise, so the key is through the media and our reputation.
- Could the financial crisis affect sales?
At our level there are a limited number of cars so we are reasonably secure. And this is indicative worldwide. Before the crisis, if someone was worth $100 million, they are now worth, say, $70 million. This has not affected their lifestyle but it has affected their purchasing psyche. It’s not value for money, but people don’t just want a badge, they want intrinsic qualities behind the badge. This is an advantage we have.
- Can you tell us about the main investors in McLaren Automotive?
Peter Lim, a Singapore investor, has joined us along with our chairman Ron Dennis. Other investors are the TAG Group, headed by [Saudi businessman] Mansour Ojjeh, and Mumtalakat Holding Co., the Bahraini sovereign wealth fund (with 50 percent). So we now have European, Middle Eastern and Asian investors, bringing new money, equity and experience to the board. We are perhaps the best funded car company in the world.
- What is your regional presence in the Middle East?
We have six new showrooms; a 400 square meter showroom in Dubai, which is to open in November, and in Abu Dhabi, Jeddah, Doha, Bahrain and Kuwait. And we have eight service points, including Beirut, as a lot of Gulf nationals bring their cars to Lebanon in the summer and need the confidence that their car can be looked after.
Asia is the next step, with Osaka, Singapore and Hong Kong. We will be opening 35 new showrooms in 19 countries. It has been very exciting but [there has been] a lot of pressure, as no luxury brand has done in such a short time span a global launch with showrooms for just one car. We have had to train technicians at our facility in Woking, England, create unique dealer ordering portals and sign dealership contracts.
- Is McLaren facing problems with the gray market?
The gray market is a problem for every luxury manufacturer, and it is costing the second buyer a lot of money. I heard of one car sold on Ebay, worth $280,000, that was offered online for $411,000. It was sold to a trader for $445,000.
- When it was launched in 1993, the McLaren F1 was the world’s fastest production road car with a top speed of 386 kilometers per hour. British actor Rowan Atkinson, known for his role as Mr. Bean, crashed his F1 in early August in England. Have you any news?
Atkinson is fine and his car is being repaired. The press undervalued the car at $3.2 million. It is actually worth $5.76 million as there are only a few in existence worldwide.
“People don’t just want a badge, they want intrinsic qualities behind the badge. This is an advantage we have”
