An app a day

As businesses are working out what mobile applications can do for them, the ways in which connected citizens shop, eat, play, or even participate in activism are also finding new angles through the medium of mobiles. Inevitably, apps for local businesses, or addressing local tastes and concerns, will come to hold a special place in the digital market. Here, Executive takes a looks at seven sectors where homegrown Lebanese mobile applications are beginning to offer consumers new possibilities, and sometimes new powers — although almost without exception, there’s still a long way to go. Sophisticated shopping sprees For a multi-brand, multi-venue shopping destination like Le Mall an app can both reflect some of the variety that is part of mall shopping, or help make the experince less painful for customers who see digitization as a way out of an overwhelming experience. The app can search more than 200 stores by