Executive Insight – Making smart investments in healthcare

The Middle East is in the midst of a social transformation, with people aspiring to better lives, including better health. Governments are trying to meet this need at a time when their populations are growing rapidly and developing new, lifestyle-related illnesses such as diabetes and heart disease. At the same time, new and expensive medicines and technologies are ratcheting up cost pressures on healthcare systems. In the face of such disruptive change in the health sector governments need to fundamentally rethink their approach to providing care. Rather than curing people who are already sick, governments will have to develop healthcare systems that emphasize keeping people well. They will need to ensure healthcare systems are operating as effectively as possible, and they must find the right level of involvement for the private sector. This level of overhaul is a daunting challenge. To understand what needs to change, it is important to