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New trade in magazines

by Anthony Mills

The Middle East is witnessing a rise in the number of Arab-published English-language trade magazines, geared specifically towards professionals operating in the region. The surge is being propelled by healthy annual growth in the Middle East’s $2.3 billion advertising sector but the lack of maturity in the market suggests that specialist titles may have to work just that much harder to survive on the newsstands. Last month in Dubai, saw the launch of a Middle East version of Campaign, the 30-year-old British advertising magazine. It has since been joined in Beirut by Middle East Broadcasters, a bi-monthly subscription magazine covering the Arab world’s broadcast industry. Finally five months ago, Lebanon’s first recruitment periodical, Job, was distributed for free in Beirut with plans to eventually cover Jordan and Syria. All three join Arab Ad and Hospitality News which have been around for 20 and five years respectively, covering the media and

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