Home EntrepreneurshipE-groceriesLebanese delivery apps eye growth in grocery e-commerce

Lebanese delivery apps eye growth in grocery e-commerce
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by Lauren Holtmeier

In 2019, it seems almost any consumer good can be delivered to your door in Lebanon through a quick phone call, WhatsApp, or click online. E-commerce has been available in Lebanon since at least 2000, when the Buy Lebanese website went live in November that year. In the MENA region, the e-commerce market reached $8.3 billion in 2017, with an average annual growth rate of 25 percent over the preceding three years. Yet, the vast majority—over 87 percent—of that market is accounted for by the GCC (the UAE and Saudi Arabia in particular) and Egypt, with the Lebanese market seemingly resistant to the move online.  Quantifying the size of the e-commerce market in Lebanon is difficult. To Executive’s knowledge there have been no Lebanon-specific studies on the sector, and little done by way of research of e-commerce in the MENA region as a whole. One study “E-commerce in MENA: Opportunity

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