The Lebanese vibe

It’s not just creativity—it’s the Lebanese vibe: a spirit forged in adversity, expressed through authenticity, adaptability, and connection, and now re-emerging as one of the country’s most undervalued strategic assets. It’s the lived rhythm of a people who transform collapse into reinvention, and scarcity into innovation—again and again. These traits underpin a sector with the potential to drive recovery: Lebanon’s creative economy. Rooted in design, film, fashion, digital media, and cultural production, this ecosystem is a functional response to systemic breakdown that generates livelihoods, exports identity, and captures global audiences. Internationally, these sectors are classified as Cultural and Creative Industries (CCIs)—a rapidly growing segment that has consistently outperformed traditional sectors in times of disruption. Lebanon is well-positioned to harness this momentum, drawing on its creative human capital, entrepreneurial instinct, and extensive diaspora networks. As Managing Partner of SRM (Socially Responsible Management), a Lebanese social enterprise dedicated to bolstering the capacity