The pushfor tourism In late September, Morocco, along with New Zealand, Fiji, Prague and Australia, was rated as one of the five coolest places on earth in a survey carried out by the British consultancy firm Superbrands. While it might be stretching things somewhat to describe a country as a brand, as was done in the survey, the accolade would be welcomed by the Moroccan tourism industry and government, both of which are working hard to lift the sector’s profile.The Moroccan government has launched Vision 2010, a broad-based policy to almost double the number of visitors to the country from the 5.8 million last year to 10 million by the end of the decade. There are encouraging signs that Vision 2010 could become a reality, with a 29% rise in hard currency income from tourism in the first seven months of the year, with receipts totalling just over $3 billion.In
