Health kick

As parents, we often struggle to keep our children fit and healthy in the consumer society we live in. We do our best to feed them nutritious meals and educate them on the importance of healthy eating habits, yet temptations are everywhere and frequently make a mockery of our best efforts. From TV campaigns and billboards advertising delicious looking candy or crunchy chips – typically utilizing a vibrant cartoon character to appeal to the younger demographic – to bright and attractive packaging or toys as giveaways, children are constantly bombarded with messages that make unhealthy foods seem fun and exciting. And while we might somehow manage to limit how many of these nutritionally-lacking snacks our children consume at home – despite the dramatic meltdowns in the supermarket’s junk food aisle or in front of the fast food outlets – we unfortunately have no control over their eating habits in the