Stephane Fouks is the executive co-chairman of Euro RSCG Worldwide, CEO of Euro RSCG France and CEO of Euro RSCG C&O — all part of one of the world’s largest communication and advertising networks. Executive caught up with him in Dubai to talk about advertising and branding in the Gulf, and how Middle Eastern brands can try to go global. What are your impressions of Dubai when you come here, particularly when looking at the city from an advertising and communications point of view? The energy is the first thing you feel when you arrive. Of course, that’s partly because of the amount of construction but also — and this is something that’s very interesting for us — because of the desire for modernity here, which is most apparent in the architecture. This is exciting for the advertising industry because you need that energy, since you’re interested in reaching a
Stéphane Fouks, a founder of H/Advisors and Executive Vice President at Havas Group, is a leading strategic advisor to major French and international companies. His career began in music production before transitioning to politics and communications, eventually founding Havas Paris. Stéphane has advised on high-profile transactions and crises, speaks at global events, and contributes to the IMAGINE Foundation and YES think tank. He is also an author of three influential books on societal and media issues.
