Lebanon’s insurance sector is approaching, ever so slowly, a time where global and regional macroeconomic enablers could provide the scale of economics that the industry has been chasing unsuccessfully for at least a decade. Driven by the tectonic shift from developed insurance markets into emerging ones, the most optimistic forecasters hope for an increase of about 150 percent in domestic insurance penetration in the coming years, a leap forward in the use of insurance as risk management in financial markets and a surge in Arab and Muslim interest in insurance through social media and networking. Scenarios for global insurance migration from saturated developed markets to those less well served are being discussed in the consulting houses trying to plot a future for the industry. A current study by PricewaterhouseCoopers (PwC) on the insurance industry predicts that in 2020 the big changes experienced by the sector in the early
