Investing in a tight market is never easy. Choosing the correct product, paying the correct price, renting at the correct value, building the correct typology: these are much more crucial to achieve in a stagnating market than they are in a booming market. A slow market does not forgive mistakes of judgment. Sitting on the supply side of the equation is the trickiest position in any market downturn. This applies — in different degrees — to developers, landowners, and landlords. In such an unforgiving market, developers have the difficult task of building exactly what the market wants at a price buyers are willing to pay. Today, developers must juggle the choice of location, the product mix across sectors (residential, office, and retail), size, layout, construction quality, amenities and, of course, asking price. Any misjudgment on any of these parameters may make the difference between the success and the failure of
