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Strategy focus

United States

by Christine Callies

•We are patient bulls on the medium-to-long-term prospects

for US equities.

• For some time, we have applied comparatively optimistic

multiples ranging from 25 to 28 to estimates of the operating

earnings of the S&P 500. Similarly, we have relied on the

remarkable stability of the growth trends in US GDP and

domestic consumption spending for our forecasts of the

resilient growth in the profits of blue-chip companies. We see

very little reason to change those assumptions for the second

half of 2000.

• One of our central ideas is that lower volatility in GDP and

inflation trends translates into higher valuations in the financial

markets. Lower volatility is one of the indirect benefits of

heavy investments in technology and information systems; that

investment spending, in tum, improves the predictability of corporate

revenues and earnings. That is a key point, because “visibility”

has long been associated with premium valuations at the

sector level. If the scarcity value associated with good visibility

translates into premium multiples for a sector, it should also

translate into optimistic multiples for equities as an asset

class. Another important element in our view of the market’s

valuation is this: the deregulation of the commercial banking

industry and the dissolution of Glass-Steagall in the 1990s

changed the decades-long boom-and-bust nature of the liquidity

cycle. Now, the supply of credit no longer evaporates as interest

rates rise.

• Against that background, we think that S&P 500 operating

earnings per share for 2000 will increase by 15% to $58.44; our

projection for 200 I is an increase of 9% to $63.69. Applying

a multiple of 27 to the index produce a year-end objective of

1575 for 2000 and a preliminary one of 1720 for 200 I. The

index was recently 1460, in line with that view, we think that

investors should buy the dips during the third and fourth quarters

of this year.

•Investors’ recent rotation into the financial, health care and consumer-

staples sectors is an expression of their jitters about the

stability of quarterly profits during a soft landing. If the market

is correct in assuming that a soft landing has already

occurred (we are highly skeptical that it has done so), historical

data suggest that the effect on S& P 500 profits growth might

not be evident until at least the middle 200 I.

• The presidential election notwithstanding, the skill and political

acumen of the Federal Reserve will be more important to

the financial markets during the next six months than who wins

or loses in November. A look at changes in interest rates plotted

against earnings shows that rising interest act as a drag on

the performance of the stock market when earnings growth is

already positive. That means that, at this stage of the cycle, what

the Fed does or does not do is still central to equity-market returns. We think that there is little or no need for the FOMC

to raise the Federal funds rate at the August 22 meeting. However,

we think that the economic data for the second half of the

year will be too “noisy” to allow investors to reach a high level

of hulljsh conviction about the future direction of monetary policy

or the stock market’s appropriate valuation level. Consequently,

we think that it will be a bumpy ride up to our year-end

S&P 500 objective of 1575.

• What about sectors? The consumer, financial and technology

sectors hold the key to 200 I, in our judgement. We see the

potential for increasingly synchronous behavior among those

areas. The relationship can best be envisioned by imagining the

financial services sector as the facilitator of commerce

between the other two; the key linkage in the system is the availability

of credit and its price.

• As we see it, the spending patterns of the baby-boomer generation

suggest that investors’ expectations for selected consumer

stocks may be too pessimistic. Indeed, the intersection

of the multi-year bull market in equities and the maturation of

the baby-boom generation may be setting the stage for more stable

spending-growth patterns than investors are accustomed to.

Economic data show that baby-boomers were aggressive

shoppers before they were prosperous. They are quite prosperous

now: the population segment with the largest portion of

unrealized capital gains is families earning at least $100,000

a year and headed by someone 45 or older. That bodes well for

future spending, particularly because debt-service levels

appear to be acceptable in relation to income.

• In the tech sector of the stock market, the recent correction is

in a mature phase, in our view, and structural demand remains

healthy in light of the robust level of unfilled orders. Taking a

broader view, demand is likely to remain strong as some companies

continue to spend heavily for productivity-improving

technology to defend their profit margins, and others do so to

boost capacity. We doubt that either motive will dissipate

unless the overall economy falters badly.

• Where do financials fit in? Financial companies have spent

heavily for technology capital equipment; they have also

helped to provide the financing for tech companies themselves

and for consumer spending. That inter-relationship

relies heavily on healthy and liquid capital markets, and it means

that the Fed can abort the tech boom if interest-rate policy posts

an upside surprise.

• In our view, the best resolution to the market’s uncertainties

would be the appearance of a second phase of the tech revolution,

one that uses technology to increase the capital efficiency

of the more traditional areas of the economy. That would let

investors make the case for another new bull-market cycle.

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