Having spent nearly a century seemingly dormant under the Cold War blanket of Soviet rule, Armenia in recent years has become an increasingly popular destination for tourists and investors the world over, including many Lebanese. “Interest for Armenia has been steadily growing every year,” said Emma Bedrossian of Nakhal Tours, “but this year it has been overwhelming.”
A trend illustrated by the fact that national carrier, Armavia’s weekly direct flight between Beirut and the Armenian capital Yerevan is completely overbooked. To avoid long waiting lists, people should book about one month ahead. A second Armavia weekly flight to and from Yerevan is being added to cope with demand.
According to figures of the Armenian Embassy in Lebanon, the number of foreign visitors to Armenia increased from 31,904 in 1998 to more than 250,000 in 2004. “In the first six months of this year we saw again a 30% increase,” said Areg Hovhannissian, the Armenian ambassador to Lebanon. Most visitors stem from the EU, followed by the United States and Russia. About 10%, or some 30,000 people, originate from the Middle East, up to half of whom are Lebanese.
Some 80% of Lebanese traveling to Armenia is of Armenian descent, but according to Nakhal Tours, interest among other Lebanese is growing. Armenia is only a two-hour-flight away, offers a European culture, as well as cool mountain air, and last but not least in time of economic distress, Armenia is considerably cheaper than the Western Europe.
However, it is not only tourists traveling to Armenia. With an annual economic growth rate of 8% to 12%, Armenia is booming, and the Lebanese would not be Lebanese if they did not see some business opportunities there. “Last year,” said Hovhannissian, ”late Prime Minister Hariri visited Armenia for the 3rd time and signed a protocol calling for the establishment of free trade zones between Lebanon and Armenia.”
That plan has not been executed yet, but that has not stopped Lebanese entrepreneurs of taking their chances. Most notably, businessman Pierre Fattouche has opened a mobile phone company, while according to Hovhannissian, at least one anonymous Lebanese bank is close to opening its first branch in Yerevan.
