Driving fast for sales: Nissan stays ahead of the chasing pack

Nissan cars once again topped the regional sales charts. That the brand was able to do this in Lebanon was down to the energy of local agent Rymco, which achieved its projected annual sales targets despite the destruction wrought by the month-long summer war that wiped out a vitally important tourist season. Rymco’s CEO Abdu Sweidan recalls a challenging year, how he snatched retail victory from the jaws of defeat and explains what drives the Lebanese car buyer. E How would you describe the major rhythms or trends that drive the Lebanese car market? Whenever you want to talk about the Lebanese market specifically, you have to identify two major segments: B2C, or business-to-consumers, and B2B—that is business-to-business. The size of these two segments is very interesting. B2C is constant and has been constant for the past 5-6 years. B2B is the segment that varies. If the season is booming,