Shall We Cry ‘Forward’?

” If you cry ‘Forward!’, you must be sure to make clear the direction in “‘Which to go,” exclaimed Anton Chekhov. Timeless advice, particularly appropriate for today’s Information Age businesses. Lebanese companies, from start-ups to established multinationals, are beginning to treat information as a chief asset. Success of external communication with clients, suppliers, and allied partners – as well as internal communication among managers and employees – depends on the ability to create and use systematic principles in organizing corporate information. In many cases, however, Lebanese companies distribute information in print or over the Internet with little regard for whether its organization and content make sense to target audiences. Even worse, many corporate communications are altogether disconnected from business strategy. The Emerging 21•1 Century Profession The overriding goat of information architecture, sometimes referred to as information design, is to promote clarity and human understanding. Quite naturally, its origins have expanded