Soraya Narfeldt is the top executive and founder of the logistics firm RA International. When her business cards came back from the printer with the title “Chairman” instead of “Chairwoman,” she asked herself, “Why do I have to make such a fuss [for you] to know I am a woman?” These and many other questions arose on October 15 when Narfeldt visited Beirut, where she was born, to speak at the third annual New Arab Woman Forum at the Phoenicia Intercontinental Hotel. The forum featured panels packed with female entrepreneurs, media figures, writers and community leaders. The only consensus reached among the speakers and the vocal attendees in the audience was that there would be no consensus. Narfeldt and fellow speaker Amal Daraghmeh Masri, a Palestinian entrepreneur, have both learned that the best way to succeed as an Arab businesswoman is to make your own rules because every situation is