A new winery is taking shape in the Bekaa valley. Owners of Wild Discovery travel agency, Karim and Sandro Saadé have engaged in this new venture, after launching “Domaine de Bargylus” in Syria in 2004. “We intend to produce the first real Syrian wine: a high-end product positioned internationally, targeting the Syrian Diaspora and seducing Syrian consumers,” said Karim. He reckons that the Syrian project might prove to be a more challenging one, as it requires nurturing a nascent wine culture. The Saadé venture is not the first of its kind. Over the years, the family’s mercantile past morphed into the Johnny R. Saadé Group, also known for its international shipping company CMA (Compagnie Maritime d’Affrêtement). The group currently includes a tourism arm and a real estate company, the winery project being the most recent addition to its core activities. The two young brothers have succeeded in carving a name
