Sisters are doing it – For themselves

Former jewelry designer Paula Naaman launched her scarf collection seven years ago with only four designs and ended up with more than 40 orders at her first trade fair. While doing a thesis on women imprisoned for prostitution, Sarah Beydoun decided to train them to make handicrafts and offer them a way out of the Game. Thus began the popular Sarah’s Bag label. Hala Beydoun made her first batch of decorated cookies for her daughter’s birthday. Her friends wanted more. She quit her teaching job and now heads Cocoa and Co, maker of bespoke cookies. Nada Zeini, a former architect-turned jewelry and accessories designer, used her first creations to decorate her kid’s Christmas tree. Her friends caught on and started wearing them as broaches under the Nounzeh brand (the first letters of her name in Arabic). Mariana Jammal Bassatne, a communication graduate, decided after designing her second handbag that her