The American University of Beirut’s Business Faculty is now offering a human resources management specialization, both at the undergraduate and MBA levels. It is the first such specialization in the region. EXECUTIVE spoke with professor Imad Zbeeb, who is overseeing the launch. Why are you launching this specialization? I realized, after doing some studies and research in Lebanon and the region that human resources management is not being taught in the right way. There is a need in the region for strategic human resources management skills. As part of several studies, we interviewed top managers in different institutions and organizations – in the banking, manufacturing, and other sectors – and we realized that human resources management, in many cases, doesn’t get its fair share of attention, and that those who are in charge of personnel departments do not have formal human resources management training. How will it be implemented? Here
