Skyscrapers are not the only structures to tower above the UAE’s golden sands. Dubai, the business hub of the emirates is bracing itself for yet another new media comer: the Arab Media Group (AMG), a Dubai government communication company and part of TECOM (Dubai Technology, Electronic Commerce and Media Free Zone Authority). According to Patrick Samaha, the company’s head of marketing, “AMG was founded in 2005 and currently includes nine radio stations, three newspapers, television stations, printing and distribution activities, an events management arm and outdoor advertising.” The company was initially launched in 2001 under the name ARN (Arabian Radio Network), which has since morphed into eight radio stations — Dubai Eye, Dubai 92, Pulse, City, Hit, Noor Dubai, Al-Khaleejiya, and Al-Arabiya. The most recent addition is the station Virgin Dubai, a branch of Virgin International. Today, the company is a full media group. With a workforce of 2,000 employees,
