These days, while driving north of Beirut on the highway towards Jounieh and Byblos, one encounters a big, blue structure on the side of the road, on the exact spot where the ABC store used to be. Written on the outside, in lettering so bold that one could easily overlook the department store’s logo, it proclaims “Kidsville — the largest kingdom just for kids!” Behind the blue cover is ABC Dbayye’s transmogrification from an ugly duckling into a pretty swan. When the Lebanese retail company was faced with the fact that its oldest store was showing the wear and tear of long years in service and was in dire need of an overhaul, it had two alternatives: tearing down and re-building from scratch or renovating while keeping the store running. As Ron Fadel, Vice President Leasing at ABC, explained, “we could not close the whole store for a year of
