Creativity on tap in Lebanon

When it comes to discussing Lebanon’s role as the Middle East’s creative hub, it is not merely because of one or two reasons, but rather a series of factors that combine to create an environment conducive to providing a melting pot of ideas and proactive attitudes. Lebanon is home to probably one of the oldest advertising cultures in the region, one that was creating competitive communication while other Middle East countries were still sloughing off colonialist “tuteledge.” This gave us a head start in honing our creative tools while at the same time being able to offer our talented graduates better job opportunities—Lebanon was the first country in the region to offer advertising at university level—and now we have dozens of universities, graduating hundreds of designers, art directors, copywriters, film producers and composers every year. No other country in the region can rival this. Simply put, we have the human